Our creative director, Zahid Hussain, has written a blog for the Greater Manchester Chamber of Commerce to help the Construction Industry become social media savvy.

The Challenge

Some industries take to social media like a duck to water, such as the fashion industry or food retailers. However, it isn’t straightforward for building and construction companies. Getting beyond the tropes of construction workers and project managers looking at clipboards is hard. Unfortunately, most companies find that there is little by the way of material to continually engage with clients. However, where there’s a will, there’s…

A Plan

How does the construction industry make the most of emerging trends in social media, maximise their Facebook presence, integrate their communications with Instagram and essentially grow their audience?

Without providing spoilers on our blog, we think grappling with trends is probably a crane too far and the construction industry needs to build a rock solid foundation first. That isn’t going to happen without a plan. That’s what the blog delves into. It’s a three-part plan on how to create a social media strategy and practical advice on how to implement it.

No Time?

If you don’t have time to even read this blog, then you’re probably unlikely to have time to develop a social media strategy. You have to make time for some things; it saves a lot of heartache, time and resources later. Fail to plan and you – well, you get the picture.

If you absolutely do not have time, but want to see rapid results, then a construction company would be wise to talk to an agency like ours which specialises in social media. In fact, we suggest companies speak to at least three digital agencies and go with the one which resonates most with their mission, and one that will be able to deliver a real return on investment without breaking the bank.

DIY?

However, if companies have zero budget then reading the blog will be priceless, because it provides free advice on how to DIY. Then again, like any budding DIYer, knowing which skills you have and which you don’t will reduce the likelihood of an unwanted and costly disaster.

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